At Gene, we are the new generation of jeans maker that understand every customer about what they want and what will make them adore. Moreover, our factory is located in Bangkok, Thailand, where is internationally well-known for the home of handcraft specialists. As part of the community, we proudly notify all of our customers that every pair of Gene Denim is made with passion and expertise in Bangkok. It is in our genetic to make jeans by hands. Our business grew from family business that manufactured jeans through centuries since 1984.

Kook and Yayeefounders, always mention that it is our job to give better experience for our customers. Kook, the design director, is the key leader who developed this business from an idea to reality. Yayee, the manufacturing executive, learned how to manufacture jeans from her father who had been in jeans business for many years.

For these reasons, by experiencing our products, we will change your assumption toward a pair of jeans. Together we present you the superb customer service, supreme quality products, and professional system that we believe to lead the most customers’ satisfaction.


Kook & Yayee